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eBay - Are You Wasting Your Most Valuable Asset?

Many eBay sellers totally disregard one of their most valuable assets. This is their customers details. When you have made a sale and dispatched the goods what do you do then? If your answer is that you move on to your next listing then you really are missing a golden opportunity to double or even treble your profits.

Elsewhere both on and offline businesses will pay incredible sums just to capture the details of potential customers. Yet here you are literally throwing them away. For instance if your customer buys a book about aeroplanes from you there is a fair chance that they might be interested in any similar products you offer in the future.

According to eBay rules you cannot send unsolicited mail to your customers but a legitimate method you can use works as follows. When you send the item to your customer send them an e-mail telling them that you have dispatched the goods. In the same e-mail you could ask them if they would be interested in receiving your newsletter or current sales list. Alternatively you could offer some type of gift related to the product they have just purchased. If they respond you can consider them to have opted into your list and send them further mailings as you wish.

I also include a flyer advertising another product in with the item I am dispatching. This can be very effective if you are offering a special “new customer” discount on this product. It is initially all about building up a rapport with your mailing list. It is also important that you make regular contact. I usually send out a short newsletter about once a month and possibly send an e-mail in between if I have something really special to offer.

If you have a good niche market you will also be able to add people to your list who have not actually made a purchase from you yet. You can do this by giving details of your newsletter in your about me page. The best way of doing this is to set up a single page web site with a sign up form for visitors to register for the newsletter.

None of these measures will cost you very much money but if you do this diligently you could find that you are selling more off of eBay than on. This will save you a bundle on listing and final valuation fees. In the meantime your eBay listings will continue to bring you names to add to your customer list.

 

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