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On eBay, however, people are specific in what they are looking for, and you are selling only one item, so your eBay advert must be for a Canon Digital Camera model xxxx. What many sellers fail to remember, or even understand, is that eBay users are provided with a search engine to seek for the product they want to purchase. That is what the search box eBay provides is. A search engine. So SEO your listing as much as you can. Anybody seeking a canon digital camera will find yours, and if they specify the model they want, all the better.

Secondly, add a photograph of your product. If two similar items are described, one with and one without a photograph, statistics prove that the one shown will sell first and get a better price. Your description is also very important, and if you can use your own HTML to make your description more attractive, then you have an advantage. Here are some other tips to give you the edge over somebody else selling the same product, or even to get a higher price than you expected.

Offer a return. EBay allows you to state whether or not you offer returns, and under what circumstances. In internet marketing, as you should be well aware, not only are you legally obliged to offer a guarantee for your product in many countries in the world but you are probably like most others involved in internet marketing and make advantage of the guarantee, offering it as a benefit rather than as an obligation. Do the same on eBay. Offer a guarantee and make it a benefit.

What you can also offer on eBay are special postage prices. You can reduce your postage to nil and make it appear as a benefit. A lot depends on the costs to you of delivering the product, but of it is simply a matter of posting, then don’t charge postage if the price of the product warrants it. Obviously, if you are selling 99c products, postage is significant, but if they are $100, then you can make concessions. There is plenty of proof that free postage results in better sales figures on eBay.