Auctions | Free Auctions | Online Auctions

How to Make Money Selling on eBay - It's All About Marketing

Every successful home business is going to need a marketing strategy in order to succeed. Those who know how to make money selling on eBay know that marketing is the name of the game on eBay as well. It is about marketing yourself, your eBay business and your products. It is about shining above the competition.

One of the most powerful marketing tools that you have at your disposal is the ‘About Me Page’. Use the About Me page to brand you and your business. Use it to help you stand apart from the competition. Use it to show why and how you are different. Use it to set yourself apart from the pack.

When you arrive at the actual auction, you have several key tools at your disposal. Don’t underestimate the sales impact that each has:

• Title
The title is designed to do two things. First, it is there to draw the attention of perspective buyers. Second, it is there to get them to read more AND make a bid. Write the title as if there was going to be no more information, nor a photo. The title that you select should tell exactly what the product that you are placing at auction is. It should include brand name information. It should include the most important details that will draw potential buyer attention.

• Description
The description is there to clearly tell the prospective buyer precisely what you are selling and the important terms and conditions of that sale. Again, create a description that stands alone. Write it as if there was not a title and as if there was not a photo. The description is there to get prospective buyers to bid.

• Photo
Take the time and invest the energy to take photos that truly show exactly what you are selling. The photo should be so good that it could stand alone without the title or description. It is there to motivate buyers to make bids on an item. It is there to get prospective buyers to bid on an item that feel they have already seen clearly and that they want.

After the sale marketing tools include:

• Communication
Providing excellent communication is a key ingredient in the overall marketing effort. When prospective buyers ask questions, answer them immediately. Keep buyers informed of the status of items that they have purchased. A pleasant buying experience is a powerful marketing. It will bring buyers back again and again.

• Simple ‘Thank You’
Buyers appreciate being told that you appreciate them. Always include a ‘Thank You’ with items that you ship. That little bit of effort will have a powerful impact on future sales.

• Business Card inside the package
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Business cards will bring buyers back to you in the future. They can also lead to referrals. In fact, one of the most effective ways to grow any business is through referrals.

• Newsletter signup
Do you want to know how to make money selling on eBay? It is all about marketing yourself, your business, and the items that you are selling. Look for every opportunity to do the marketing that is required to enable you to succeed.